Audio Marketing Solutions

Did you know..

• 60% of callers put on a silent on-hold hang up within 40 seconds and callers put on-hold with information and music will stay about 3 minutes longer.
• 55% of communication is lost over the phone (through body language), leaving us with 38% through tone of voice and just 7% through words.

As you can see from the above statistics, giving the wrong message and the wrong tone could actually damage your reputation, and potentially result in lost sales. Many companies spend money on their visual branding such as logos, digital marketing etc, but neglect their telephone audio. “Your sonic branding is as important as your visual branding!" states Lee Pritchard.

A highly cost effective business audio tool

• Playing relevant messages to inbound callers on-hold or in-queue increases sales enquiries and reduces abandonment rates. 
• Call Centre inbound callers can be given answers to frequently asked questions (FAQs) before getting through to an agent
• Product and service in-store messages can be played over public address systems to visitors in-store about new product lines and offers
• Web audio increases visitor dwell time and makes your site stand-out
• Using the same on-hold or in-queue voices and music across all of your customer 'touch points' ensures brand consistency and clear brand definition.
  

Reasons to buy Audio Marketing

Audio Marketing gives your business a professional image and creates brand awareness as well as telling your customers what you do and how good you are. Audio Marketing also suits any type of business - large or small and can make your business sound larger than you are. Have you checked whether your competitors have an audio marketing solution?  Use it to stand out from your competition.

On Hold messages give your business an opportunity to thank your inbound callers for their business, whilst cross selling and upselling other products and services or announcing recent news. 

Audio Marketing fills an advertising space through using a variety of messages and avoids silence. In turn, this reassures your inbound callers they haven't been cut off.

IVR menus ensure your inbound callers are directed to the right place.

Onhold, in-queue and in-store messages are good for answering FAQs, directing callers to your website or other areas of your business whilst keeping your customers engaged at all times. 

In-queue and on-hold messages reduce caller abandonment rates as it provides inbound callers something to listen to whilst they are onhold.

Inform your callers of legal requirements such as FSA, Health and Safety messages etc.

Audio Marketing also provides emergency/disaster recovery messages.

5 Reasons to buy Audio Marketing from Premier

• We offer a large choice of voice and music including a large variety of innovative and state of the art hardware
• We are the market leaders and offer a managed service with a dedicated creative team and we can offer quick turnaround with SLAs.  We are proactive in communicating with our customers
• We are an award winning company and are the only Audio Marketing Company in Europe to be ISO9001 accredited.  We belong to AMA and OHMA and have a large selection of customer credentials and testimonials.  We are an established business and have been trading since 1996
• We are the best at what we do and offer excellent levels of customer service.  We are passionate about our business and we care about our customers and colleagues
• We offer a professional sounding product and offer value for money and our customers are happy to recommend us.

The Premier Audio Marketing Service

• Professional Audio Marketing scripts are written by our in-house Creative Services Team
• Many of our professional voice artists will have been heard on radio and TV
• Choose from our huge music and sound effect library - create an audio branding programme that really reflects your business
• Most of our digital on-hold messages are updated remotely to ensure that your on-hold message is up to date and compliments your other direct marketing plans

Audio Marketing will help you to create a great first impression.

Create a professional audio branding solution with Premier Audio Marketing for your business.  Your business may look great, but how does it sound?

Audio Marketing examples:

Listen to some audio marketing, on-hold and in-queue examples now!

Member of On Hold Messaging Association

We have been corporate members of the International On Hold Messaging Association - OHMA since 2003 and our Managing Director, Nick Findlay is a Board Member of the Association.