Automotive Audio Marketing

As part of a new initiative, Premier Business Audio are focussing closely on why and how their customers use their on-hold marketing solutions. Having shone light on a few solutions, Premier were keen to investigate the automotive sector and how an on-hold solution would be deployed.

Premier turned their attention to long-term customers McCarthy Cars from Croydon. An independent used car dealership, the family run business was established in 1973 by Jim McCarthy. Now run by Jim’s sons; James, Jonathan and Robert, this multi-award winning dealership seems like a prime industry example for audio marketing.

The McCarthy Cars on-hold messaging is consistent across their two sites using a single male voice solution. Choosing the voice artist talent of Ian Brannan, gives McCarthy Cars an upbeat, friendly and trusted personality across their telephone lines. As an alternative to silence or beeps, every caller hears a professional and purpose built audio solution which is important to a company as focussed on customer service as McCarthy Cars.

Christmas is a very popular time to update telephone audio messaging with festive offers or seasonal opening hours. McCarthy Cars took this chance to update their customers on Christmas and New Years business hours, as well as their support for local charity, the Croydon Churches Floating Shelter. James McCarthy of McCarthy Cars commented, “The Croydon Churches Floating Shelter provide overnight accommodation for homeless people in Croydon during the winter months. We were more than happy to donate £25 per car sold during November and December to this extremely worthy cause and our donation of £6,000 was gratefully received”.

You can hear the McCarthy Cars audio marketing solution by calling them now on 020 8688 8086. Alternatively please visit for further information and to view their range of high quality used cars.