Call Centre In-Queue Marketing

What is In-queue Audio Marketing?

If you can engage with callers to your Call Centre or entertain them whilst they are waiting in-queue with an audio marketing message that is relevant to your Call Centre, then they are less likely to abandon their call.

If callers have to queue, give them something relevant and well produced to listen to through your call centre voice recording -  you might want to play a sales message or get them ready with their credit card.

Premier's dedicated Call Centre In-Queue Audio Marketing team are experts at making sure you and your customers make the most of every inbound telephone call. Premier work with your Contact Centre from scripting through to selecting the right voice artist for your call centre voice recording to represent your brand and deliver on your Call Centre Strategy,

Some In-Queue Audio Marketing Statistics:

• Our customers have reported sales enquiries increasing by 16-20%
  
• 70% of business calls are placed on hold, queued or transferred
  
• “Being kept on hold by a call centre or business is the number one thing most likely to make British people angry.”
  Source: BBC 2 Survey for Losing It – presented by Griff Rhys Jones
  
• “30 million calls are abandoned each year in the Financial Services sector alone; through callers being irritated by uninformative queuing systems or uninspiring music.”
  Source: Call Centre Focus

Benefits of In-Queue Audio Marketing:

In-Queue Audio Marketing can...
 

- Improve your brand and product awareness

- Cross-sell new products and services whilst customers are in-queue or whilst
  you are transferring calls 

- Increase sales enquiries

- Announce promotions and offers

Use In-Queue Marketing to ...

- Enhance your brand and deliver your Contact Centre Strategy

- Sound more professional and caring with the correct voice artist recording

- Exceed callers’ expectations

- Offer cheaper self-service channels to the caller
 

In-Queue Marketing will ...

- Gain an edge over your competitors

- Deliver valuable messages to your callers at low cost - in real time

- Sound better than your competitors

- Be more caring than your competitors – tell your callers that you value them

Deliver your Call Centre KPIs...

- Use In-queue audio marketing to improve your Call Centre KPI.

Hardware

- We supply a range of digital storage and play-back equipment from 1 to 48 ports

- In Queue Audio Marketing productions can be uploaded remotely and play accordingly to a schedule

- IVR Prompts are delivered via our secure FTP portal

- Most changes can be managed and scheduled remotely

If you would like more information, then please contact us on 0845 074 4068 or email our Call Centre Business Development Executive