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The following are some selected Premier Fragrancing articles and research that we hope you will find useful and interesting.


	See full Nirvana Spa case study below

Date

Description

Format

26th June 2009

Premier Fragrancing - Nirvana Spa Case Study

24th June 2009

Audio & Fragrance Marketing for the Hotels and Hospitality Sector

Beginning to Smell (and Sound) a Lot like Christmas

A useful academic article on the interactive effects of Ambient Scent and Music in a Retail Setting

Brandsense by Martin Lindstrom

Complementary chapter from the definitive guide to multi-sensory branding

Scent & music as a driver of in-store evaluations and behaviour

Summary of research emphasising the importance of having complementary business audio and fragrancing

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