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Developing a Brand Voice

The Simplyhealth group has been formed as a result of a number of acquisitions over the years. With various disparate recordings for different departments, Simplyhealth wanted to create an overall voice with the right tone for the entire organisation. To view the full video case study, please click here

Using a creative branding workshop, our award winning team worked closely with them to find the right voice and tone for their brand. After reviewing a wide library of voice artists, Simplyhealth made a selection that they strongly felt reflected their values accurately. They now have professionally recorded messages across every line within the group.
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As an organisation that provides important healthcare cover across the UK, it’s important that Simplyhealth are always able to manage their customers’ expectations. Julie Hannah, Customer Insight Manager said, “I think it’s a really important service that customers can recognise and relate to the brand.”

To learn more about how Premier can develop your brand voice, please call 0845 279 7200 or email info@premierba.co.uk