Fireworks Fragrance

In an interesting and innovative move, participants of the London City New Year festivities were treated to a brand new fragrance experience. Accompanying the spectacular fireworks on the banks of the Thames, some estimated 50,000 people were able to actually smell and taste the colours and flavours of the fireworks. With a whole host of fruity flavours available, revellers were exposed to what organisers were claiming was the ‘World’s first multi-sensory fireworks display’. Efforts were also made to distribute scratch n’ sniff programmes, LED wristbands and seven kinds of fruit flavoured sweets among up to 100,000 viewers in key areas.

Premier Business Audio also specialise in providing fragrance solutions in key areas to aid with sales, sanitation and satisfaction. As well as providing a huge library of favourite fragrances, Premier can create brand specific fragrances that are fully bespoke to your business or product. This unique service can be discussed with any of our team now by calling 0845 279 7200 or emailing