Fragrancing Overview

Our fragrancing solutions enhance brand identity, improve brand recall and increase visitor satisfaction at the same time as eliminating unwanted, or unpleasant odours. 

Fragrancing can also:

• Increase sales of promoted products
• Increase customer satisfaction levels
• Improve the working environment for staff

When employed in conjunction with other sensory marketing initiatives such as visual and sonic branding, fragrancing is even more powerful.

Did you know?

• Fragrancing is already extensively used by supermarkets, hotels, casinos and clubs, shopping malls, car manufacturers, airlines, office facilities management companies, as well as product manufacturers, to subliminally affect our emotions and buying habits.
• Fragrancing produces measurable commercial benefits through increased sales. Please read more...
• A pleasant aroma can instantly trigger a memory. Premier gives you the power to tap into the memory-banks of your customers, creating a memorable link between an uplifting emotion and your brand or venue.

• Now that smoking is banned in pubs and clubs, the smell of cooking, toilets and body odour is no longer masked. By diffusing a carefully selected fragrance - chosen to match the brand values of the location and the typical guest profile, visitors feel that they have chosen well - they stay longer and enjoy their stay more.
• Fragrances can stimulate a positive 'buying reflex' - The smell of coffee and danish rarely fails to stimulate the desired response!
• Fragrances can be used to de-stress and stimulate workers

Get the edge on competitors... create a sought after environment.

Over 70% of our emotions are generated by things we smell.

Fragrancing complements and completes existing marketing strategies. Research shows that complementary business audio and fragrancing has a disproportionate effect on emotion.  Hard rock music and lemon grass aroma don't mix! Contact us for more details...

Do you take advantage of every customer contact?

Audio Marketing

Professionally scripted and recorded business audio for telephone systems, public address systems web sites and podcasts. 

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We provide website design, content scripting, hosting, search engine optimisation and reporting as a cost effective 'pick & mix' service.

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