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On-Hold Marketing Solutions

 

What is On Hold Marketing?

Remember the caller-experiences of the 1980s that we all loved to hate; silence, beeps and electronic jingles? CD music on hold improved things somewhat in the 90’s, but often the music choice was not to the caller’s taste, and then there were the PRS and PPL music on hold licenses to pay…quite a minefield!


21st Century phone callers are far more demanding than those of 20 and 30 years ago, and when faced with a poor caller-experience, they will probably ‘cast their vote’ by putting-down the phone and calling one of your competitors!


The problem:

  • Callers want to be valued, informed and entertained
  • Businesses need to work harder to stand-out from the crowd and satisfy their callers

 

Premier Business Audio’s Solution:


The world has moved-on quite a bit since we pioneered the UK on-hold and in-store messages market back in 1995; we now have the technology to script and record great sales and marketing messages in over 40 languages, back them with appropriate music and upload them within hours to our remotely managed digital players within our clients’ telephone systems in businesses and call centres across the globe.


The world of commerce is changing fast, and businesses need to fully utilise every minute of precious customer contact time. On-Hold Marketing can be a newsletter, a lead creation tool, part of your referral and testimonial programme: essentially it is a modern, dynamic advertising media focused directly towards your phone callers.


On Hold Marketing should sit right at the heart of your marketing mix, as it literally speaks to your customers; and we all know that it is up to 7 times easier to sell to existing customers than it is to sell to new prospects…don’t we?


See examples of industry onhold paragraphs:


Free Audio Audit

Every business manager wants to provide a better inbound caller experience - but most don't have the expertise or time to achieve it.


The free Audio Audit comprises: 


  • A review of your existing onhold music and if applicable onhold voice. 
  • Evaluation of your in-queue message, IVR prompts, IVR scripts and voice artists used.
  • We record some calls and the current inbound customer calling experience, then mock-up an example recording of how your inbound caller experience could be improved.
  • We benchmark you against some of your competitors and industry best
    practise.

 'Audio Audit' your business today!


 

Read more on how onhold marketing can benefit your business....

 


 

 

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Contact Premier

If you would like more information on how we can improve your customers' experience with your business, then please contact us on either:


  Tel: 0845 074 4068 or

  Fill out our online
  enquiry form

Some of our Clients...

Members of OHMA

We are Members of the International On Hold Messaging Association. One of only two in Europe. Is your supplier?

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