In-Store Audio Marketing

What can In-Store Audio Marketing do for your business?

How do you sound?   You probably have a public address system for fire, evacuation and to make ad-hoc announcements?  If you also use it to play background music you are getting some value from it, but would you like to communicate your in-store footfall and get the investment you made in your PA System to really work for you?

• How do you feel when you hear one of your security staff making an in-store message or announcement over your PA system?

• How do you announce that your store is closing?

• Can you currently play high quality in-store messages at time intervals or specific times of the day to keep your customers informed?

Benefits of In Store Audio Marketing

Instore marketing is a simple, effective, lost cost marketing solution. We charge a fixed monthly fee to cover all elements of the service.

In-store audio also allows you to play valuable marketing messages at regular timed intervals. Instore messages can also be delivered at specific times of day on specified days of the week.

All instore messages work in conjunction with your existing background instore music.

Instore messages can be health and safety notices, advertising, tenant focused, promotional or seasonal.  Choose from a wide range of professional voice artist styles, accents and over 20 foreign languages.

All instore audio messages can be played through your telephone system. Typically these are directions to the store, opening times and other frequently asked questions.

We are industry leaders with fast turnaround and you don't have to collect or schedule your instore message, because we do it all for you!

In-store audio marketing messages: 

Below are some examples of in store music and in store marketing scripts.

• "Why not give yourself a break and check the kids into our creche facility, you will find it on the 2nd floor" 

• "The Shopping Centre will close in 10 minutes"

 

Professionally recorded PA messages

In store audio will increase sales enquiries. We have helped to boost average spend for many clients. In-store customer testimonials include:

• "These messages really work - department sales have increased by 20%"  - Allders Croydon
• "Please change this promotion early - we have run out of stock!" - Camp Hopson Newbury 

In-store messages for trade counters, department stores or other retail outlets

• In-store Audio Marketing can increase revenue by:
• Encouraging impulse buys
• Guiding shoppers to less well-known areas of the store
• Introducing new products or services
• Promoting high margin items

Instore audio production within a lobby or waiting room

This form of instore audio can educate clients and shorten their perceived waiting times by:

• Providing interesting facts about your business and services
• Delivering industry news or information on important developments
• Offering health tips (for medical offices)
• Broadcasting supplier information or adverts

At Theme Parks and Exhibition Centres, In-Store Audio Marketing can be used to generate interest in attractions or forthcoming events. In shopping malls, it can promote special events and specific stores, and at garden centres, it can entice customers to the Coffee Shop, the Aquatic Centre, or to make additional seasonal purchases.

And because it’s an audible form of marketing, In-Store Audio Marketing cuts through the visual clutter without taking up valuable floor or shelf space.

• Our digital in-store message players can deliver in-store messages to specific areas of the store if connected to a multi-zone PA system

   

• All audio production message content is scheduled and controlled remotely from our studios 

   

• We schedule instore messages by time, by day and by zone

   

• We keep costs at rock-bottom by passing your existing background music through our player

   

• We can supply copyright and chart music playlists if you want a single point of purchase