Website Best Practice

Each organisation will have different goals from their website, which will affect the design and content of the site.  Whatever your goal, bad site design will detract from your goal being achieved.  Ensure your website designer does not just want to show off his technical skill.  For most business websites we recommend following these simple Do's and Don'ts.

Do's...

• Err on the side of simplicity - if a visitor wants more, they can always request/download it. 
• Keep content relevant and up to date
• Have fast loading pages (our websites are all fast loading, unlike most content managed website, as we optimise image size, and pre-publish the site, rather than relying on dynamic links to the CMS)
• Select a design and text you can read easily
• Make contact details easy to find
• Make the site search engine friendly - this is often seen as a black art, but we help you get 90% of the way there with simple guidance.
• Have bookmarkable pages (no frames)

Don'ts...

• Avoid gimics that distract the visitor from the bit you want them to read, such as:
  • Unnecessary Flash
  • Hitcounters - what is the point?
  • Clocks - every pc has one anyway
  • Trendy spellings (fone, coooool)
• Also Avoid..

...or worse still...

Text that jumps out at you or moves around when you hover over it.

Hit counters - usually designed to look like a milometer on a dodgy used car - and just as reliable!

Do you take advantage of every customer contact?

Audio Marketing

Professionally scripted and recorded business audio for telephone systems, public address systems and web sites. 

More on Audio Marketing...

Fragrancing

Build brand identity, improve sales of linked products and eliminate malodours. How does your business smell? 

More on Fragrancing...