What the World Cup 2014 means to industry

In 2010 the World Cup was broadcast live on television in every country across the globe and watched by a reported 1 billion people. It’s now day 6 of the 2014 World Cup finals in Brazil where it has been estimated that each of the 64 games will draw in roughly the equivalent viewing figures to the Super Bowl, with an overall estimated audience of 3 billion people. Could it be possible that every industry could benefit from this corporate leviathan of a tournament?

A whole range of unrelated industries experience a significant rise in sales during World Cup years. This year England fans alone are expected to spend 11% more on their next car purchase. This is as a result of the advertising by-product that this enormous event generates. Clearly benefit can be derived in industries that are totally unrelated to world of sport.

Reminding your customers that you are ‘behind the boys’, can make a real difference to spending habits and increase revenue for your business. Premier have been offering quality on-hold and audio marketing solutions since 1996, spanning 5 World Cup tournaments. Entertaining, informing, and up-selling and cross-selling are all part of a good telephony experience that all businesses should deem important.

Click Here to download the Premier World Cup Wallchart or call us now on 0845 279 7200 to discuss updating your on-hold message to include a World Cup theme. Alternatively please email info@premierba.co.uk or speak to us live online!

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