In the 8 years since YouTube has been with us, it’s grown to be the second largest search engine in the world and the biggest online video portal by many a country mile. YouTube have just announced that they have hit a staggering 1 Billion unique views every single month. Google Inc bought YouTube for $1.76 billion back in 2006 when the video site had an estimated 50 million global users. It’s since grown into a formidable vehicle for user and brand generated content and is estimated to make its parent company $4 Billion this year alone from advertising revenue.
So what does 1 Billion unique views actually mean? Well, that translates into roughly 15% of the world’s current population or, to put it another way, nearly half of those who have access to the internet will visit YouTube at least once a month. If YouTube were a nation state, it would be the third largest in the world after China and India.
So when will you be joining the party?